{"title":"The Rubia","description":"","products":[{"product_id":"la-rubia-organica-500-gram","title":"La Rubia Organica 0.5 kg","description":"\u003cp\u003eLa Rubia Orgánica represents Paraguayan artisanal excellence from a small family business led by Eugen Tischler. This organic mate undergoes 2-year aging to develop sophisticated flavor with smoky depth, tobacco, cherry, dark chocolate, and tart notes, qualities comparable to peaty Islay scotch. Brewing at lower temperatures (60°C) reveals generous, layered complexity.\u003c\/p\u003e\n\u003ch3\u003eWhat does La Rubia Organica taste like?\u003c\/h3\u003e\n\u003cp\u003eLa Rubia Organica tastes quite strong yet refined with instantly smoky character that's never rough or harsh, developing smoothly with velvety layered textures. The gourmet flavor profile reveals tobacco, cherry, dark chocolate, and tart notes that create sophisticated depth without overwhelming intensity. This temperature-sensitive mate rewards proper brewing technique with generous flavor development that compares to the elegant transitions found in fine spirits.\u003c\/p\u003e\n\u003ch3\u003eAbout the manufacturer\u003c\/h3\u003e\n\u003cp\u003eLa Rubia Orgánica is produced by a traditional family business in Paraguay led by Eugen Tischler, operating in old-fashioned, small-batch production style without formal online presence. Despite unconventional marketing, the brand achieves international fame through word-of-mouth reputation and quality recognition among experienced materos. The 2-year aging period develops complexity and smoothness that define this premium offering.\u003c\/p\u003e\n\u003ch3\u003eHow do you prepare La Rubia Organica?\u003c\/h3\u003e\n\u003cp\u003ePrepare La Rubia Organica with precise attention to temperature, around 60°C is optimal, lower than typical yerba mate. Fill your mate gourd three-quarters full, cover and shake gently, then add warm water at this lower temperature to one side and insert your bombilla.\u003c\/p\u003e","brand":"La Rubia","offers":[{"title":"0.5 kg","offer_id":56842410852696,"sku":"7840243000022","price":9.95,"currency_code":"EUR","in_stock":true},{"title":"1 kg","offer_id":56842410885464,"sku":"7840243000015","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5768\/4056\/files\/LaRubia1kg.jpg?v=1725739065"}],"url":"https:\/\/www.justmate.dk\/collections\/la-rubia.oembed","provider":"Just Maté","version":"1.0","type":"link"}